digital marketing

Home / digital marketing

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Shopweb Training provides real time and placement focused Digital Marketing training in Bhubaneswar, Cuttack, Odisha. We have designed our Digital Marketing course content and syllabus based on students requirement to achieve everyone's career goal.

Course Structure

Principle of Digital Marketing

Basics of Marketing

What is Digital Marketing

Statistics of Digital Marketing

Benefits of Digital marketing

Digital marketing platforms

Search Engine Optimization

Introduction to SEO

How Search engines works

Search Engine Algorithms and Updates

Google Webmasters Tools

Keyword Research Process

Competitive Analysis

On page and Off Page Optimization strategies

Search Engine Marketing

Introduction to Paid Marketing

Google AdWords account and billing settings

Types of Campaigns

PPC Campaign Setup

Ad Groups and Keywords setup

Bidding strategies

AdWords Ad Formats

Ad Extensions

Social Media Marketing

Facebook marketing

Facebook advertising

YouTube marketing/p>

Twitter marketing

Google+ marketing

LinkedIn marketing

Email Marketing

What is Email Marketing

Basic terminology in email marketing

Email Marketing Software’s

Building email marketing strategy

Building subscriber lists

Designing Newsletters

Ad Extensions

Affiliate Marketing

Basics of Affiliate Marketing

Types of Affiliates

Join an Affiliate Program


Join our mailing list to stay up to date and get notices about our new releases!

Contact details

New LIC Colony, Badambadi, Cuttack-12

Bank of India Building, 3rd Floor, Rasulgarh, Bhubaneswar-10

Bhubaneswar- +91-7440006100

Cuttack- +91-9040818954