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SEO stands for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. Shopweb Training provides real time and placement focused SEO training in Bhubaneswar, Cuttack, Odisha. We have designed our SEO course content and syllabus based on students requirement to achieve everyone's career goal.

Course Structure

what is SEO (Search Engine Optimization)?

What is SEM (Search Engine Marketing)?

Search engine (Google, Yahoo, Bing, Alta Vista)

How search engine spider works.

Understanding Google Page Rank

Research

(i)Keywords research

(ii) Brainstorming

(iii) Keyword search volume

(iv) Analyse competition

(v) What keywords to target

Research

(vi) Importance of keywords on pages

(vii) Competitor keywords research

Planning

Creating a SEO campaign

Measuring the Results

Search Engine Optimization Tools

Google Analytics

Google Search Console

Search Engine Optimization Problems

Dynamic & database-driven sitesg

Flash, Images, Frames, iframes, JavaScript, & AJAX

On-site Search Engine Optimization

What is on-site SEO

Title tags

Meta keywords

Meta description

Other meta tags

php tags and their importance

Page contents

Image Alt tags

Image file names

Internal links

Anchor text

Sitemaps

Domain names

URLs

Copy-writing for web

Google guidelines

Site navigation

XML sitemap

php sitemap

Search Robots and Robots.txt

Off-site Search Engine Optimization

Getting listed

Link building

Link building techniques

Getting listed on Maps

What are web directories

Best techniques to get listed on directories

Search engine submission

Importance of blogs

Social media site

Social Media Strategies

Case Study

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Contact details

New LIC Colony, Badambadi, Cuttack-12

Bank of India Building, 3rd Floor, Rasulgarh, Bhubaneswar-10

training@shopweb.in

Bhubaneswar- +91-7440006100

Cuttack- +91-9040818954

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