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SEO stands for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.Shopweb Training provides real time and placement focused SEO training in Bhubaneswar, Cuttack, Odisha.We have designed our SEO course content and syllabus based on students requirement to achieve everyone's career goal.
Course Structure
what is SEO (Search Engine Optimization)?
What is SEM (Search Engine Marketing)?
Search engine (Google, Yahoo, Bing, Alta Vista)
How search engine spider works.
Understanding Google Page Rank
Research
(i)Keywords research
(ii)Brainstorming
(iii)Keyword search volume
(iv)Analyse competition
(v) What keywords to target
Research
(vi)Importance of keywords on pages
(vii)Competitor keywords research
Planning
Creating a SEO campaign
Measuring the Results
Search Engine Optimization Tools
Google Analytics
Google Search Console
Search Engine Optimization Problems
Dynamic & database-driven sitesg
Flash, Images, Frames, iframes, JavaScript, & AJAX
On-site Search Engine Optimization
What is on-site SEO
Title tags
Meta keywords
Meta description
Other meta tags
php tags and their importance
Page contents
Image Alt tags
Image file names
Internal links
Anchor text
Sitemaps
Domain names
URLs
Copy-writing for web
Google guidelines
Site navigation
XML sitemap
php sitemap
Search Robots and Robots.txt
Off-site Search Engine Optimization
Getting listed
Link building
Link building techniques
Getting listed on Maps
What are web directories
Best techniques to get listed on directories
Search engine submission
Importance of blogs
Social media site
Social Media Strategies
Case Study
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